I need to share a business pet peeve of mine and it might get a little ugly.
The trouble is it’s not a new thing. In fact, it’s something that almost every business does in the beginning. To call it an epidemic might be a bit dramatic, but it feels that way sometimes. It stems from a combination of myths and legends and, if I may call this spade a spade, good old fashioned fear.
What’s the trouble? Creating your entire business BEFORE you start your marketing.
The trouble with “ducks in a row”.
I get it. We all want to feel like […]
Some networkers can’t seem to see the forest for the trees. When I lived in LA I used to attend networking groups galore. From the local chamber of commerce to large scale international groups like BNI, I was a complete pro at the nametag tango. I had my elevator pitch down to perfection – that 30 second sound bite explaining exactly what you do and why it’s important – ready at any given moment to “make an impression”.
Having a background in multiple industries including hospitality, education, insurance and showbiz meant that for a while there I couldn’t seem to […]
My life has been upside down for a while. It’s not just the result of suddenly moving almost 6,000 miles from where I was born. It’s not just because I am learning who I am in what might be considered a rogue context. It’s because I had been craving revolution for years before I ever set foot in Berlin. It’s something I needed because my life wasn’t working.
Flashback — January 1, 2008: I drove to a beach in California that I had never been to before and climbed to the highest pile of sand I could find overlooking the […]