Five Ways to Create a Meaningful Content Strategy

Absolutely thrilled to be working with Melinda Barlow on an increasing number of projects, I recently asked for her take on the content strategy buzz that seems to be all around. For entrepreneurs and small business owners with no time or money to waste, understanding the foreground is vital. And so this international content powerhouse was happy to break it all down to a 101 level. The following were her top tips for getting ones bearings in this important area of business.
For small business owners and entrepreneurs, […]

Hungry for Change: My detox story

I sometimes go to extremes. Those who know me well will tell you this.

When I was little I would sit in the hot car in July and sweat. Early sauna junkie. In contrast, I was the ‘polar bearing champion’ at summer camp – set a record for holding my breath under icy cold water longer than anyone else. Extremes.

But as I have gotten older I have come to understand the need for balance in life and in business. Different things are toxic for different people […]

The Year I Ate an Elephant

At the start of each New Year, of course it’s important to create focused goals. It’s vital to have dreams, to have hopes and wishes. But this year, instead of creating a new list, setting ourselves up to fail and adding to our pile of regrets, I propose a new way to go about it.

How to Eat an Elephant.

Have you heard the advice that the only way to eat an elephant is one bite at a time? It’s a funny little saying that engenders a clear […]