small business strategy specialist Shaleah Dawnyel

“Be Yourself. Everyone else is already taken.” ~ Oscar Wilde

Artist, strategist, visionary: putting the pieces of me together.

I've always had million jobs at once. A typical Los Angeles 'slasher'- Jane of all trades and master of some. With a degree in business, I had worked in everything from special events coordination to non-profit music education development to insurance. But in 2009, when I moved to Berlin with little more than I could carry, I was given the opportunity to do something amazing: integrate. I became a copywriter, co-founded a good friend's marketing agency, worked in SEO, brand development and then eventually skilled up to technical writing and UX content design for fintech products.

My client list grew along with my ability to piece it all together. And, in the end, I started to understand that all my talents, all the jobs I had ever worked, and all the people I had met were for a reason. Sometimes your life's work finds you.

My lived experience as a woman of color and third culture person contributes to my ability to uniquely synthesize information. This has allowed me to bring all my clients a vital combination of innovative insights and clarity. I can see the forest and the trees. I am able to build important bridges. My ability to read between the lines and bring diverse perspectives has ultimately provided game-changing solutions, over and over again.

By now I have provided communication and strategy consultation on dozens of international projects, co-founded a few small businesses, scaled a product design team for a fintech unicorn and more. I've worked with companies large and small to create countless new things, both in the physical and virtual worlds.

Creative living is not for the faint of heart, but if you are ready to take your career, ideas or your business to the next level, I would love to connect with you. We are so much more than words on a screen or our cumulative online presence could ever express…

technical writing impacts everything